OTAs on palmtree.ai Blog - AI Visibility for Travel Businesseshttps://blog.palmtree.ai/tags/otas/Recent content in OTAs on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enSun, 13 Sep 2026 10:26:00 +0200Your Loyalty Program Is Invisible to AI Travel Planners — and That's Where Direct Bookings Diehttps://blog.palmtree.ai/posts/hotel-loyalty-invisible-ai-travel-planners/Sun, 13 Sep 2026 10:26:00 +0200https://blog.palmtree.ai/posts/hotel-loyalty-invisible-ai-travel-planners/Only 38% of AI-assisted hotel bookings complete on the hotel's own channel — 44% land on an OTA and 8% inside the AI tool itself (NPS Prism/Dynata, 2,300+ US travelers, 2026). AI builds its shortlist from price and availability it can see, while loyalty — the asset built to force direct bookings — is invisible to it. With Google's agentic hotel booking live in AI Mode since August 27, 2026 and loyalty pricing entering the answer layer, here is how hotels make loyalty machine-readable before agents finish choosing for the guest.