Multi-Platform AI Citation Strategy for Hotels in 2026
The AI travel planning landscape shifted dramatically in early 2026. Hotels optimizing only for ChatGPT are now leaving significant visibility on the table. In March 2026, ChatGPT’s share of AI-assisted travel discovery dropped from 77.43% a year earlier to 56.72%. Meanwhile, Gemini surged to 25.46% market share, up from just 6% in 2025. Perplexity, Claude, and Grok are also capturing measurable travel planning traffic. More importantly, our April 2026 benchmark data reveals that hotels cited across 4 or more AI platforms are 2.8x more likely to appear in ChatGPT responses than brands visible on only one engine. ...