https://blog.palmtree.ai/tags/metasearch/Recent content in Metasearch on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enWed, 07 Oct 2026 14:58:00 +0200https://blog.palmtree.ai/posts/metasearch-split-hotel-budgets-2027/Wed, 07 Oct 2026 14:58:00 +0200https://blog.palmtree.ai/posts/metasearch-split-hotel-budgets-2027/In the same quarter, Tripadvisor's hotel comparison business fell 21% to $163.3M while Trivago grew 21% — its sixth straight double-digit quarter (Q2 2026). The difference is not demand; it is how AI search now routes the comparison query. AI Overviews now appear on ~48% of US queries, CTR drops 30–50% where they show, and 79% of hotel links in Google AI Mode route to Google Business Profiles. Here is what the metasearch split means for your 2027 hotel marketing budget — with a channel-by-channel table and a five-move reallocation playbook.