https://blog.palmtree.ai/tags/layla/Recent content in Layla on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enWed, 16 Sep 2026 10:26:00 +0200https://blog.palmtree.ai/posts/ota-ai-counterattack-direct-bookings/Wed, 16 Sep 2026 10:26:00 +0200https://blog.palmtree.ai/posts/ota-ai-counterattack-direct-bookings/The OTAs were supposed to be AI's first victims. Instead, Expedia acquired AI trip planner Layla (July 2026), Booking Holdings is running five AI experiments with Priceline's Penny leading on conversion (Skift, September 14, 2026), and OpenAI refocused ChatGPT on discovery while transactions flow to partner apps. The AI booking layer is being assembled around OTA inventory — and every AI-assisted booking it routes costs hotels 15–25% commission. Here is the deal map, the commission math, and the two-front counter-play for hotels, tour operators and DMCs.