GEO Strategy

Tour operators face a brutal commission problem. Platforms like Viator and GetYourGuide charge 25-30% on every booking, and for most operators those platforms account for the majority of revenue. When a Costa Rica-based adventure tour company came to palmtree.ai, they were handing over nearly a third of every dollar earned to aggregators while their own website sat collecting dust. Forty-five days later, three out of five AI engines were citing them for “best adventure tours in Costa Rica.” Direct website bookings had jumped 280%. Monthly commission savings: $3,800. ...

When the owner of a 24-room boutique eco-lodge in Ubud, Bali reached out to palmtree.ai in early 2026, the situation was frustrating but familiar: a beautifully curated property with five-star guest reviews, yet completely invisible to every major AI travel engine. Eighty-five percent of their bookings came through Booking.com at a 22% commission rate. Not a single guest had ever arrived through an AI recommendation. Sixty days later, the property was being actively recommended by ChatGPT, Perplexity, and Google Gemini. Direct bookings had increased 340%. Monthly OTA commission savings hit $4,200. ...