How to Choose a Travel GEO Agency in 2026: An Evidence-Based Guide for Hotels and Tour Operators
The direct answer: hire a travel GEO agency the way you would hire a data scientist, not a web designer. The generative engine optimization services market reached $1.48 billion in 2026 and is projected to hit $17 billion by 2034 at a 45.5% CAGR (Intel Market Research, via AuthorityTech market guide, updated July 30, 2026) — growth fast enough that every rebranded SEO shop has added “GEO” to its service pages without changing its methodology. A vendor worth retaining does five verifiable things: it measures your citations across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode weekly, not with Google-only rank screenshots; it uses tactics with published causal evidence behind them; it knows travel prompts specifically, not just SaaS categories; it builds third-party brand mentions rather than backlinks; and it ties reporting to direct-booking outcomes. Realistic 2026 pricing: $2,000–$5,000 for a one-time AI-visibility audit, $3,500–$8,000/month for a specialist retainer, $10,000–$50,000+/month for full-service programs (AuthorityTech, July 30, 2026). If a proposal fails any of the five tests below, keep shopping. ...