<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>Generative Engine Optimization on palmtree.ai Blog - AI Visibility for Travel Businesses</title><link>https://blog.palmtree.ai/tags/generative-engine-optimization/</link><description>Recent content in Generative Engine Optimization on palmtree.ai Blog - AI Visibility for Travel Businesses</description><generator>Hugo -- 0.157.0</generator><language>en</language><lastBuildDate>Tue, 01 Sep 2026 10:25:00 +0200</lastBuildDate><atom:link href="https://blog.palmtree.ai/tags/generative-engine-optimization/index.xml" rel="self" type="application/rss+xml"/><item><title>Is Your GEO Actually Working? How Hotels Measure AI Visibility and AI-Driven Bookings</title><link>https://blog.palmtree.ai/posts/measuring-ai-visibility-hotels-attribution-roi/</link><pubDate>Tue, 01 Sep 2026 10:25:00 +0200</pubDate><guid>https://blog.palmtree.ai/posts/measuring-ai-visibility-hotels-attribution-roi/</guid><description>Hotels are investing in GEO but most can&amp;#39;t prove it works. The four-layer measurement framework for AI visibility — presence, accuracy, positioning, and bookings — and how to attribute AI-driven direct revenue.</description></item><item><title>What Is GEO (Generative Engine Optimization) for Travel Brands in 2026</title><link>https://blog.palmtree.ai/posts/what-is-geo-generative-engine-optimization-travel/</link><pubDate>Sat, 06 Jun 2026 08:00:00 +0200</pubDate><guid>https://blog.palmtree.ai/posts/what-is-geo-generative-engine-optimization-travel/</guid><description>GEO (Generative Engine Optimization) is the practice of making your travel brand visible inside AI-generated answers from ChatGPT, Gemini, Perplexity, and Claude — not just traditional search results. Here&amp;#39;s what it means for hotels, tour operators, and travel businesses.</description></item></channel></rss>