AI Travel News March 2026: The 5 Developments Reshaping How Travelers Find Hotels
The travel industry just crossed a tipping point: 56% of travelers now use AI for planning, booking, or in-destination assistance, up from 33% just one year ago, according to Phocuswright’s latest research report published this week. That is the fastest behavioral shift the travel industry has seen in a decade. And for hotels, tour operators, and DMCs still relying solely on traditional SEO and OTA listings, the window to adapt is narrowing fast. ...