https://blog.palmtree.ai/tags/citation-strategy/Recent content in Citation Strategy on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enMon, 12 Oct 2026 14:52:00 +0200https://blog.palmtree.ai/posts/reddit-forums-ai-travel-recommendations-hotels/Mon, 12 Oct 2026 14:52:00 +0200https://blog.palmtree.ai/posts/reddit-forums-ai-travel-recommendations-hotels/Reddit and Wikipedia together drive more than 25% of all ChatGPT citations in the U.S. (5W Research, May 2026), Reddit is one of the most-cited domains across every major AI engine, and 9 in 10 Reddit users research travel products on the platform before booking. Then, in mid-August 2026, ChatGPT cut its Reddit citations by at least 73% in a single re-weighting — across 16 brand reports measured by OtterlyAI, while its total citation volume rose. Reference sources and official brand pages moved in to fill the gap. This is what the shift means for hotels, tour operators and DMCs that depend on AI travel recommendations: where user-generated content still shapes AI answers, where it just stopped mattering, and the six durable moves that survive every re-weighting.