
Citation Geography: Who AI Travel Planners Actually Read Before They Recommend Your Hotel
The short answer Each AI engine reads a different map of the internet before it recommends a hotel — and most of that map is not your website. A 13-week analysis of 230,000 prompts and more than 100 million citations found Perplexity’s most-cited domains are led by Reddit, LinkedIn and Microsoft (AEO Vision, June 7, 2026) — while for commercial-intent queries specifically, Perplexity pivots to review aggregators and structured comparison sources: TripAdvisor, Yelp, NerdWallet, PCMag (Profound analysis, cited in 5WPR’s State of AI Citations, May 19, 2026). Google AI Overviews, meanwhile, leans on YouTube more than any other source family (AI Citation Behavior Index, June 30, 2026). And across engines, a single domain — Wikipedia — absorbs 8.9% of all citation slots, with Reddit adding another 11.4% spread across its subreddits (Attrifast, 1,200-prompt study, May 26, 2026). ...