Budget Planning on palmtree.ai Blog - AI Visibility for Travel Businesseshttps://blog.palmtree.ai/tags/budget-planning/Recent content in Budget Planning on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enThu, 10 Sep 2026 10:20:00 +0200The 2027 Hotel Marketing Budget: Where AI Visibility Fits, What It Costs, and Where the Money Comes Fromhttps://blog.palmtree.ai/posts/hotel-marketing-budget-2027-ai-visibility-allocation/Thu, 10 Sep 2026 10:20:00 +0200https://blog.palmtree.ai/posts/hotel-marketing-budget-2027-ai-visibility-allocation/September is when hotels and tour operators lock 2027 marketing budgets — and for the first time, AI visibility deserves its own line item. AI Overviews now appear on 48% of Google searches and cut organic CTR by up to 61% (Relevant Audience, March 2026), while AI assistants are estimated to carry 23% of trip discovery in 2026, up from 6% in 2024 (Presenc AI, June 2026). Here is the reallocation framework: what to cut, what to fund, and how much a credible GEO program costs at three budget tiers.