The 2027 Hotel Marketing Budget: Where AI Visibility Fits, What It Costs, and Where the Money Comes From
The direct answer: your 2027 marketing budget should move 5–10% of total spend into AI visibility work — a named line item covering an AI visibility audit, monthly monitoring across ChatGPT, Gemini, Perplexity and Google AI Mode, structured-data cleanup, and answer-oriented content — funded by trimming metasearch bids, display retargeting, and volume-first content production. That is not a bet on a new channel. It is defending the booking path you already own while the discovery layer underneath it changes owners. ...