AI Trust on palmtree.ai Blog - AI Visibility for Travel Businesseshttps://blog.palmtree.ai/tags/ai-trust/Recent content in AI Trust on palmtree.ai Blog - AI Visibility for Travel BusinessesHugo -- 0.157.0enSun, 06 Sep 2026 10:25:00 +0200The AI Trust Gap: Why Travelers Compare Hotels in AI but Book Directhttps://blog.palmtree.ai/posts/travel-ai-trust-gap-direct-bookings/Sun, 06 Sep 2026 10:25:00 +0200https://blog.palmtree.ai/posts/travel-ai-trust-gap-direct-bookings/Only 24% of travelers trust AI-generated travel recommendations, yet half use AI to compare hotels. The new booking funnel runs compare → verify → book direct. Here's how hotels and tour operators become the source travelers verify against.