When ChatGPT Quotes Your Rates: Why AI Shows OTA Prices First — and How Hotels Fix It
A traveler asks ChatGPT what a night at your hotel costs. The number that comes back is either stale training data, a cached OTA price from a season ago, or a vague “typically $180–$220” band that matches nothing in your booking engine today. The traveler doesn’t know that. They anchor on the number, compare it against whatever they find next, and if your live rate doesn’t match the AI’s claim, your own website looks like the wrong answer. ...