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Deep navy editorial illustration of a glowing map viewed from above, with a small illuminated hotel facade at the center connected by thin beams of light to scattered floating source shapes — a five-point review star, a video play glyph, a forum thread spool, and a folded newspaper page — each glowing at a different intensity

Citation Geography: Who AI Travel Planners Actually Read Before They Recommend Your Hotel

The short answer Each AI engine reads a different map of the internet before it recommends a hotel — and most of that map is not your website. A 13-week analysis of 230,000 prompts and more than 100 million citations found Perplexity’s most-cited domains are led by Reddit, LinkedIn and Microsoft (AEO Vision, June 7, 2026) — while for commercial-intent queries specifically, Perplexity pivots to review aggregators and structured comparison sources: TripAdvisor, Yelp, NerdWallet, PCMag (Profound analysis, cited in 5WPR’s State of AI Citations, May 19, 2026). Google AI Overviews, meanwhile, leans on YouTube more than any other source family (AI Citation Behavior Index, June 30, 2026). And across engines, a single domain — Wikipedia — absorbs 8.9% of all citation slots, with Reddit adding another 11.4% spread across its subreddits (Attrifast, 1,200-prompt study, May 26, 2026). ...

October 2, 2026 · 8 min · Palmtree.ai
Deep navy editorial illustration of a hotel building rendered as glowing wireframe data — a few beams carrying bright data points, most beams dark and empty

Hotel Schema Markup Won't Buy AI Citations by Itself — but the Facts Inside It Will

The short answer Only 10.6% of hotel websites have what a large 2026 crawl considers “good” schema markup — and the median hotel scores exactly zero out of 100. Nicolas Sitter’s Hotel Schema.org Adoption Study (March 2026, updated June 2026) parsed 105,002 reachable hotel homepages out of 121,425 scanned across seven countries and found that 36.3% ship no structured data at all, while 41.1% of the hotels that do have JSON-LD use the wrong entity type — Organization or LocalBusiness instead of Hotel. ...

September 14, 2026 · 10 min · Palmtree.ai