Case Study: Costa Rica Tour Operator Goes from AI Score 8 to 64 and Cuts $3,800/Month in Commissions

Tour operators face a brutal commission problem. Platforms like Viator and GetYourGuide charge 25-30% on every booking, and for most operators those platforms account for the majority of revenue. When a Costa Rica-based adventure tour company came to palmtree.ai, they were handing over nearly a third of every dollar earned to aggregators while their own website sat collecting dust. Forty-five days later, three out of five AI engines were citing them for “best adventure tours in Costa Rica.” Direct website bookings had jumped 280%. Monthly commission savings: $3,800. ...

March 28, 2026 · 10 min · palmtree.ai